Setting up a customer loyalty program for your company may be easier than you think. It doesn’t even have to cost you anything for hosting or management. What it does require is a real appreciation for the customers who are loyal to your business.
There are tons of ways to set up a customer loyalty program. Cards with a row of tick marks that get punched out each time a customer buys a coffee is a simple system. Just go to “vistaprint” and order 500 free business cards. Boom you have an instant loyalty program.
But if your restaurant is all about fine dinning don’t order a bunch of cheep punch cards. Order cards that can be set up tent style on the table tops. Make them fancy and invite your dinners to join your VIP club. Set your club up on Facebook as a group that has access by invitation only.
Post VIP exclusive offers and invitations to join you at the Chef’s table for special events, fund raisers and parties.
How to Create a Facebook Group
Find “Add Group” From your “home page” on Facebook go to the Groups section on the left side menu & find “Add Group”. …
Click “Create New Group” …
Name Your Group. …
Add Members. …
Choose Privacy Setting. …
Click Create. …
Choose an Icon. …
Complete “About” Section.
It really is simple but the difference between success and failure is in the motivation. If you truly want to succeed then you need to put some effort into it.
Make sure the invitations are well done and appropriate for the venue.
Avoid offering 2 for 1’s, % discounts and the typical things that have been done for years and make you just another runner.
Invest in your program.
Treat your VIP’s like the very important people they are. Give them something of value they are going to want to tell their friends about.
Then start building a relationship with them.
Ask for feedback on products and services both in person and in print but before you do any of that make sure you have given before you ask to receive.
Under promise and over deliver on every offer.
Think of building a loyalty program the way you would a courtship of a potential spouse.
Be sure to bring flowers.
Be consistent in the quality of your offers and the attention you pay to your members so you are always exceeding their expectations.
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I’m Bob Polan.
My business is helping you build yours.
You can reach me at 905 954 5622.
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