D.I.C.S. personalty styles for a message to market match

I took this course on selling to different personalty styles years ago and I’ve been using it ever since.

It’s been reinvented every once in a while and Chris Record uses it in his blog on this video.

No matter what you sell you need to clearly segment and define your market and create a good message to market match. This information, used properly, could make you the next millionaire marketer.